{"id":21270,"date":"2022-06-25T11:49:33","date_gmt":"2022-06-25T11:49:33","guid":{"rendered":"https:\/\/jabar.mmcnews.id\/?p=21270"},"modified":"2022-06-25T11:49:33","modified_gmt":"2022-06-25T11:49:33","slug":"ribuan-sarjana-kecam-cara-marketing-holywings","status":"publish","type":"post","link":"https:\/\/mmc.co.id\/jabar\/2022\/06\/25\/ribuan-sarjana-kecam-cara-marketing-holywings\/","title":{"rendered":"Ribuan Sarjana Kecam Cara Marketing Holywings\u00a0"},"content":{"rendered":"

Tangerang | MMCNEWS –<\/strong> Sejak promo gratis minum bir atas nama “Muhammad dan Maria”, tempat hiburan Holywings Indonesia menuai kecaman berbagai pihak. Belakangan, polisi telah menetapkan enam orang tersangka atas kasus tersebut.<\/p>\n

Terkait hal itu, kecaman terhadap\u00a0Holywings\u00a0Indonesia juga disuarakan oleh ribuan sarjana yang tergabung dalam Ikatan Keluarga Alumni Universitas Pamulang atau\u00a0IKA Unpam yang beranggotakan 58.000 alumni berbagai latar belakang gelar sarjana ini.<\/p>\n

Selain itu, mereka pun mendukung penuh langkah polisi untuk mengusut tuntas promo bernada penistaan agama yang dilakukan oleh pihak\u00a0Holywings\u00a0Indonesia.<\/p>\n

“Sebagaimana diskusi dan arahan dari ketua umum kami Alfa Dera, kami dari dari IKA Unpam mengapresiasi serta mendukung penuh tindakan tegas dan profesional yang dilakukan oleh teman-teman penyidik kepolisian,” kata Sekum IKA Unpam, Muhammad Zuber Qomarudin melalui keterangan resminya pada awak media, Sabtu 25 Juni 2022.<\/p>\n

“Kami juga mendesak polisi untuk memproses perbuatan promo minuman beralkohol gratis bagi yang bernama ‘Muhammad dan Maria’ sebagai dugaan perbuatan pidana,” sambungnya.<\/p>\n

Menurut Zuber, menyampaikan metode “guerilla marketing” merupakan salah satu strategi marketing yang dilakukan dengan cara promosi unik. Namun hal itu disalah tafsirkan oleh pihak\u00a0Holywings.<\/p>\n

“Kami dari Ika Unpam berharap kedepannya kegiatan-kegiatan promosi usaha marketing memperhatikan nilai-nilai agama, norma di masyarakat dalam melakukan promosi produknya bukan sebatas melakukan sensasi belaka,” tegasnya<\/p>\n

Zuber berpendapat, untuk menerapkan “guerilla marketing “itu selain mencari ide kreatif guna mengenalkan produk-produk yang akan dipromosikan<\/p>\n

“Nah yang perlu diingat, pesan-pesan singkat dan jelas mengenai promosi yang disampaikan jangan sampai melanggar hukum karena mengandung Sara atau ujaran kebencian,” jelasnya<\/p>\n

Sementara itu, Kepala Departemen Advokasi dan Bantuan Hukum\u00a0IKA Unpam, Isram menambahkan, pihaknya percaya teman-teman penyidik dengan aparatur hukum lainnya akan profesional melakukan penanganan perkara ini.<\/p>\n

Melihat fenomena ini kami melalui Ika Unpam sedang menyusun dan berkolaborasi dengan berbagai pihak, baik internal maupun eksternal untuk peningkatan pemahaman marketing yang baik oleh pelaku usaha, sehingga kejadian-kejadian marketing yang melanggar hukum tidak terulang kembali,” sambungnya. (Agus)<\/p>\n","protected":false},"excerpt":{"rendered":"

Tangerang | MMCNEWS – Sejak promo gratis minum bir atas nama “Muhammad dan Maria”, tempat…<\/p>\n","protected":false},"author":11,"featured_media":21271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_disable_autopaging":false},"categories":[11],"tags":[],"newstopic":[],"class_list":["post-21270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasional"],"yoast_head":"\nRibuan Sarjana Kecam Cara Marketing Holywings\u00a0 - MMC JABAR | MMC | MMC NEWS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmc.co.id\/jabar\/2022\/06\/25\/ribuan-sarjana-kecam-cara-marketing-holywings\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ribuan Sarjana Kecam Cara Marketing Holywings\u00a0 - 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